Privacy policy
1) Introduction and contact details of the responsible party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The party responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is PandaCeramic GmbH, Brauerstraße 32, 21244 Buchholz i.d.N., Germany, Tel.: 041819424601, E-Mail: info@pandaceramic.de.
The responsible party for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data collection when visiting our website
2.1 When using our website for informational purposes only, meaning when you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to the server of our website (so called "server log files"). When you access our website, we collect the following data which are technically necessary for us to display the website to you:
-
Our visited website
-
Date and time at the moment of access
-
Amount of data sent in bytes
-
Source or reference from which you reached the site
-
Browser used
-
Operating system used
-
IP address used (if applicable in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (for example orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
3) Hosting and content delivery network
3.1 Shopify
For the hosting of our website and the display of the content we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
All data collected on our website is processed on the servers of the provider. We have concluded a data processing agreement with the provider which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
In the case of data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
3.2 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St, San Francisco, CA 94107, USA.
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
3.3 Fastly
We use a content delivery network from the following provider: Fastly Inc., 475 Brannan St. #300, San Francisco, CA 94107, USA.
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files placed on your device. Some of these cookies are automatically deleted after closing the browser (so called "session cookies"), while some remain on your device for a longer period and enable the storage of page settings (so called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your browser's cookie settings.
If personal data is also processed by individual cookies that we use, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of a contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a customer friendly and effective design of the website visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contact
5.1 Tidio
This website uses a live chat system from the following provider: Tidio Poland Sp. z o.o., Wojska Polskiego 81, 70-481 Szczecin, Poland.
The processing of personal data transmitted via the chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR, because it is necessary for the initiation or performance of a contract, or in accordance with Art. 6 para. 1 lit. f GDPR due to our legitimate interest in effectively supporting our website visitors.
Your transmitted data will be deleted, subject to legal retention obligations, when the relevant matter has been conclusively clarified.
In addition, further information may be collected and evaluated with the help of cookies in order to create pseudonymized usage profiles, which, however, do not serve to personally identify you and are not merged with other data sets. If this information relates to a person, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.
The setting of cookies can be prevented by appropriate browser settings. In this case, however, the functionality of our website may be limited. You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future.
We have concluded a data processing agreement with the provider which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
5.2 Judge.me
For review reminders we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.
Exclusively on the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR, we transmit your email address and if applicable further customer data to the provider, so that the provider contacts you with a review reminder via email.
You may revoke your consent at any time with effect for the future either to us or to the provider.
We have concluded a data processing agreement with the provider which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
5.3 In the context of contacting us (for example via contact form or email), personal data will be processed exclusively for the purpose of processing and responding to your request and only to the extent necessary.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, then the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted once it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided there are no legal retention obligations to the contrary.
6) Data processing when opening a customer account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for opening the account can be found in the input form on our website.
You can delete your customer account at any time by sending a message to the address of the responsible party mentioned above. After deletion of your customer account, your data will be deleted provided that all contracts concluded through it have been fully processed, no legal retention obligations oppose deletion, and there is no legitimate interest on our part in further storage.
7) Use of customer data for direct advertising
7.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and will be used in order to address you personally. For sending the newsletter, we use the so called double opt in procedure, which ensures that you only receive a newsletter once you have expressly confirmed your consent to receive newsletters by activating a verification link sent to the provided email address.
By activating the confirmation link you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. At the same time, we store the IP address provided by your internet service provider (ISP) as well as the date and time of registration, in order to trace possible misuse of your email address at a later point in time. The data collected by us during registration for the newsletter will be used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further use data which is legally permitted and about which we inform you in this declaration.
7.2 Omnisend
The sending of our email newsletters is carried out via the following provider: Soundest Ltd., Unit a3, Gateway Tower, 32 Western Gateway, London E16 1YL, England.
On the basis of our legitimate interest in effective and user friendly newsletter marketing, we pass on your data provided during newsletter registration to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that the provider can carry out the newsletter dispatch on our behalf.
Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns by means of web beacons or tracking pixels in the sent emails, which can measure opening rates and specific interactions with the content of the newsletter. Device information (for example time of access, IP address, browser type and operating system) may also be collected and evaluated, but will not be merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
8) Data processing for order handling
8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products under a corresponding contract, we process the contact data provided by you in the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of communicating about updates owed by us and will only be processed by us to the extent necessary for the respective information.
For the processing of your order we also work with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
8.2 Billbee
For order processing we use the following provider: Billbee GmbH, Arolser Str. 10, 34477 Twistetal, Germany.
Name, address and if applicable other personal data will be passed on to the provider exclusively for the purpose of processing the online order in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data only takes place to the extent that this is actually necessary for processing the order.
8.3 Transfer of personal data to shipping service providers
-
Deutsche Post
As a transport service provider we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany.
We will forward your email address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent in the ordering process. Otherwise we only forward the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer only takes place to the extent necessary for the delivery of the goods. In this case prior coordination of the delivery date with the provider or delivery notification is not possible.
You may revoke your consent at any time with effect for the future to the responsible party mentioned above or to the provider.
-
DHL
As a transport service provider we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.
We will forward your email address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent in the ordering process. Otherwise we only forward the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer only takes place to the extent necessary for the delivery of the goods. In this case prior coordination of the delivery date with the provider or delivery notification is not possible.
You may revoke your consent at any time with effect for the future to the responsible party mentioned above or to the provider.
8.4 Use of payment service providers
- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is carried out via the "Apple Pay" function of your device operated with iOS, watchOS or macOS by charging a payment card stored in "Apple Pay". Apple Pay uses security features built into your device’s hardware and software to protect your transactions. To authorize a payment, it is therefore necessary to enter a code previously defined by you as well as verification using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number as well as a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed in the described transmissions, processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and indication of whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".
Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing will be carried out via the "Google Pay" application on your mobile device operated with at least Android 4.4 ("KitKat") and equipped with an NFC function by charging a payment card stored in Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment via Google Pay in an amount exceeding €25, your mobile device must first be unlocked using the verification method set up on it (such as facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a one-time transaction number to the originating website, with which a completed payment is verified. This transaction number does not contain any real payment data relating to your payment methods stored with Google Pay, but is generated and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google merely acts as an intermediary for processing the payment. The execution of the transaction takes place exclusively in the relationship between the user and the originating website by charging the payment method stored in Google Pay.
If personal data is processed in the described transmissions, processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store and evaluate certain process-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos you attached to the transaction, the seller's and buyer's name and email address or the sender's and recipient's name and email address, the payment method used, your description of the reason for the transaction, and any associated offer.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and optimization and maintenance of the functionality of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.
The terms of use for Google Pay can be found here:
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method from the provider where you make an advance payment (e.g. credit card payment), your payment data provided during the ordering process (including name, address, bank and card information, currency and transaction number) as well as information about the content of your order will be forwarded to the provider in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
If you select a payment method in which the provider makes an advance payment (e.g. invoice or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and, if applicable, data on an alternative means of payment) during the ordering process.
In order to safeguard our legitimate interest in determining the solvency of our customers, this data will be forwarded to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check. Based on the personal data you provide, as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have chosen can be granted with regard to payment and/or default risks.
For the decision as part of the application review, the provider may, in addition to internal criteria, also include identity and creditworthiness information from the following credit agencies in accordance with Art. 6 para. 1 lit. f GDPR:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included, among other things, but not exclusively, in the calculation of the score values.
You can object to the processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- PayPal
One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider in which you make an advance payment, your payment data provided during the ordering process (including name, address, bank and card information, currency and transaction number) as well as information about the content of your order will be forwarded to the provider in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
If you select a payment method in which we make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and, if applicable, data on an alternative means of payment) during the ordering process.
In order to safeguard our legitimate interest in determining your solvency, this data will be forwarded to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check. Based on the personal data you provide, as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have chosen can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included, among other things, but not exclusively, in the calculation of the score values.
You can object to the processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method from the provider in which you make an advance payment (e.g. credit card payment), your payment data provided during the ordering process (including name, address, bank and card information, currency and transaction number) as well as information about the content of your order will be forwarded to the provider in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
9) Website functionalities
9.1 Judge.me
Our website integrates graphic elements from the following provider to display external customer reviews and/or an externally awarded quality label: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.
When you call up a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements correctly. Certain browser information, including your IP address, is transmitted to the provider.
If personal data is processed in this context, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the attractive design of our website.
We have concluded a data processing agreement with the provider which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
9.2 Google Web Fonts
This site uses so called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
When a page is accessed, your browser loads the required web fonts into its browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider.
Data may also be transferred to: Google LLC, USA.
The processing of personal data in connection with contact with the provider of the fonts will only take place if you have expressly consented in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website. If your browser does not support web fonts, a default font from your computer will be used.
For data transfers to the USA, the provider has joined the EU US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/
10) Tools and miscellaneous
10.1 DATEV
For accounting we use the service of the cloud based accounting software from the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany.
The provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company in order to automatically record invoices, match them to transactions and create financial accounting in a semi automated process.
If personal data is processed in this context, the processing is carried out on the basis of our legitimate interest in efficient organization and documentation of our business transactions in accordance with Art. 6 para. 1 lit. f GDPR.
10.2 Cookie consent tool
This website uses a so called cookie consent tool to obtain effective user consents for cookies and cookie based applications that require consent. The cookie consent tool is displayed to users when they access the site in the form of an interactive user interface, in which consents for certain cookies and/or cookie based applications can be given by ticking a box. By using the tool, all cookies/services requiring consent are only loaded when the respective user has given the corresponding consent by ticking a box. This ensures that such cookies are only placed on the user's device if consent has been given.
The tool sets technically necessary cookies in order to save your cookie preferences. Personal user data is not processed as a matter of principle.
In individual cases, personal data (such as the IP address) may be processed for the purpose of storing, assigning or logging cookie settings. This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user specific and user friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the responsible party, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.
If necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
Further information on the operator and the settings options of the cookie consent tool can be found directly in the user interface on our website.
11) Rights of the data subject
11.1 The applicable data protection law grants you the following rights against the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective prerequisites for exercising such rights:
-
Right of access in accordance with Art. 15 GDPR
-
Right to rectification in accordance with Art. 16 GDPR
-
Right to erasure in accordance with Art. 17 GDPR
-
Right to restriction of processing in accordance with Art. 18 GDPR
-
Right to notification in accordance with Art. 19 GDPR
-
Right to data portability in accordance with Art. 20 GDPR
-
Right to withdraw consent given in accordance with Art. 7 para. 3 GDPR
-
Right to lodge a complaint in accordance with Art. 77 GDPR
11.2 Right to object
WHEN WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
12) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and, if applicable, additionally by the respective statutory retention period (for example commercial and tax retention periods).
When processing personal data on the basis of an express consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.
If statutory retention periods apply to data that is processed within the framework of legal or similar contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided it is no longer required for the fulfillment of the contract or the initiation of a contract and there is no legitimate interest on our part in further storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.
When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.